Being one of the leading life insurers, Prudential Vietnam is honored to provide services to millions of Vietnamese people via the network of over 80 customer service centers, branch offices and general agency offices nationwide. Prudential Vietnam now takes the lead in the life market with over 41% market share in terms of premium income (according to AVI’s 2007 report).

In addition to the achievements in life insurance sector, Prudential Vietnam Fund Management Company, established in 06/2005, is also a leading fund manager with the largest investor base in Vietnam and highly experienced investment professionals. Prudential Vietnam Fund Management Company currently provides services to more than 9,300 investors nationwide and has over US$1.4 billion funds under management (as of 31/12/2007).

Not only providing financial security to customers through life insurance and fund management, Prudential Vietnam also expands its business to include consumer finance with the birth of Prudential Vietnam Finance Company (Pru-Finance) on 09/10/2007. Pru-Finance is a non-bank organization, uses its own and investors’ capital to offer loans, invest, provide financial services to customers and Vietnamese enterprises. Pru-Finance now provides personal loans, home loans and sale finance to meet the lifestyle needs of Vietnamese people.

After over-8-year operation in Vietnam, Prudential has been playing an important role in mobilizing idle funds from people to invest in the national economy as well as transferring expertise and creating high quality human source. Besides business activities, Prudential Vietnam has been keen on participating in social activities. Prudential Vietnam’s efforts have been recognized by the Government and Vietnamese people via the awards and titles as follows:

• The only life insurer granted the award “Vietnam The Best” by e-newspaper Vietnam Net for its significant contribution to Vietnam’s economic development.
• "Golden Bell" award for the TVC “Prudential face” as one of ten best TVCs of Vietnam’s Creative Advertising Awards organized by the Ministry of Culture, Sports and Tourism.
• "Top Trade Service 2007" award in the financial sector organized by the Ministry of Industry and Trade to recognize the enterprises with excellent business performance upon Vietnam’s WTO accession.
• "Golden Dragon" award in the 6 consecutive years from 2002 to 2007 with the title "Most-Liked Services".

With the strategy to provide all-round financial services through the three businesses Insurance – Investment – Finance, Prudential Vietnam is well positioned to grow strongly and to contribute to the development of the financial service market and to Vietnam’s economy as a whole.