Prudential has a rich and extensive history in Asia for eighty-six years. Prudential now has life operations in 12 markets: Malaysia, Singapore, Hong Kong, Thailand, Indonesia, the Philippines, India, Taiwan, Vietnam, China, Japan and Korea.
Prudential is also one of the largest asset management companies in terms of overall assets sourced in Asia ex Japan. Its fund management business has expanded into a total of 10 markets: Hong Kong, India, Japan, Taiwan, Malaysia, Singapore, Korea, China, Vietnam and United Arab Emirates.
Within a decade of vigorous, sustained growth, Prudential has become the region's leading European-based life insurer in terms of market coverage, as well as a major player in the Asian fund management sector. It has also built a powerful brand that is well-known and highly regarded across the region's diverse geographies and cultures.
In addition to its around 410,000 staff and agents, Prudential has forged distribution partnerships with some of Asia's leading banks such as Standard Chartered Bank, enabling customers to access its products and services through a wider variety of channels, while also extending its reach across the region.
Prudential Corporation Asia has formed successful joint venture partnerships and strategic alliances in Asia:
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ICICI Bank for life and mutual funds businesses in India
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BOCI (Bank of China International) for Mandatory Provident Fund and mutual funds in Hong Kong
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CITIC Group (China International Trust & Investment Corporation) for life insurance and funds management in China
With its significant portfolio of businesses, multi-channel distribution capabilities, strong strategic partners, customer-centric products and services, and considerable brand equity, Prudential remains in a strong position for continued growth in Asia.
(as at 31st December 2009)