In addition to providing esteemed customers with good life-insurance services, Prudential have also focused on improving service quality by diversifying our qualified customer care programs. Pru-loyalty is one of them. This is a practical program in which Prudential cooperated with the prestigious business partners to provide valuable privilege only for Prudential’s customers at the points of sales mentioned in Pru-loyalty booklet. The customers (the Pru-Card holders) will get a preferential treatment by gaining some discount or gift. The program is running in HCM City and Ha Noi only.

From 01/01/2008, Pru-Card will be issued to new Policy Owners who have total annual premium from 7 million Dong and over (applied for all in force policies) and reside in HCM and Ha Noi.

For the customer reaching of the above mentioned total annual premium criteria but residing outside the above two cities, Pru-Card will be granted at customer’s request through servicing agents or directly by Prudential.