Prudential Vietnam

Prudential Vietnam is a subsidiary of Prudential plc, a leading global financial group headquartered in the UK with wide experience, strong development, and long-term commitment.

Having entered Vietnam since 1995 and officially established in 1999 with the motto of “Always listening. Always understanding”, Prudential is the leading life insurance company which has been helping over 1.5 million of Vietnamese people achieve their protection needs and wealth aspirations in life. The Company offers products focused on Protection, Saving and Investment via over 200,000 financial consultants, an expansive network of over 360 General Agency offices, branches and customer care centers , together with 127 hospitals and clinics located in 63 provinces nationwide.
Diversifying distribution channels to meet the growing demands of the urban customers, Prudential is currently a trusted partner of 8 reputable banks. Prudential is also a pioneer in applying modern technology to simplify the process and enhance the customer experience over their journey with Prudential.

2019 is a great hallmark that celebrates Prudential 20 years of delivering sustainable values in Vietnam. The Company has launched new brand commitment “Listening. Understanding. Delivering.” reaffirming its commitment to always putting customers first, delivering innovative and comprehensive solutions to support their evolving needs while making engagement easier for today’s digital-savvy customers.

In the course of operation, Prudential Vietnam has proudly achieved multiple awards from domestic and foreign prestigious organizations. Notably, in 2014, it was an honor for Prudential Vietnam to be rewarded the Labor Medal II by the President of the Socialist Republic of Vietnam as the recognition for the contributions of Prudential Vietnam to the social and economic development of the country. In 2019, Prudential was honoured to be the International Life Insurer of The Year in Vietnam, Claims Initiative of The Year in Vietnam and Digital Insurance Initiative of The Year in Vietnam with certificate of recognition from Ministry of Finance for the contributions in Vietnam for the last 20 years.

Besides its core business, Prudential Vietnam also focuses on social responsibility with many projects under 3 pillars of Education, Safety and Healthy Living. The Asia Insurance Review also recognizes Prudential Vietnam as the life insurance firm having best social activities.

Following the success in the life insurance sector, Eastspring Investments Fund Management Co., Ltd. were founded in June 2005 to provide the best effective and sustainable financial solutions to meet the various demands of clients in Vietnam.

Prudential Vision

Our Vision: Being the first-choice life insurance service provider of Vietnamese families. 

Our purpose: Committed to your progress in life. 

Our commitment: We put customers at the center of our business and highlights the human connection, simplicity and innovation in everything we do for them. 

Our logo: Goddess Prudence which was based on the painting of Prudence by Sir Joshua Reynolds, is the public face associated with the Prudential brand name since 1848. Goddess Prudence is one of the four cardinal virtues, including Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. She may also be shown with compasses, representing her measured judgment, a book or a spindle. 

The corporate logo launched in 1986, attached with brand line “Always Listening. Always Understanding”, is of a much more stylized Prudence but remains faithful to the traditional symbolism. 

Since 2019, with new brand commitment, Prudential logo represents few changes. Prudential today is not only listening and understanding, we are delivering. 

Logo with new Ribbon graphic element, which represents our commitment to progress, highlights Prudential’s proactive & forward-thinking mentality and our agility meeting customers’ need. Also, brand line is changed as “Listening. Understanding. Delivering.”, which reinforces our purpose of helping customers progress in life, meeting their evolving needs in a highly digital world by TAKING ACTION through delivering comprehensive, innovative & human-centric solutions.


Our leaders and management team are the founder of success and the reason that we proudly call ourselves ‘the best worldwide insurance service provider’.


Đội ngũ lãnh đạo của Prudential

Lịch sử phát triển của Prudential Việt Nam

Our History

We are proud to be a member of Leading International Life Insurance with over 20 successful years in Vietnam.

Thành tích và giải thưởng Prudential đạt được


With strong commitment to service excellence, our efforts have been recognised by the Government and Vietnamese people through variety of brilliant awards.

Báo cáo thường niên

Annual Report

Our business performance is indicated through annual financial report.

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