We promote our brand and corporate image based on unique philosophy, logo and core values.
Being the first-choice life insurance service provider of Vietnamese families
With understanding and devotion, Prudential Vietnam commits itself to the best financial solutions for the improvement of life quality for each client.
Goddess Prudence is the public face associated with the Prudential brand name since 1848. Goddess Prudence is one of the four cardinal virtues, including Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. She may also be shown with compasses, representing her measured judgment, a book or a spindle.
The image used for Prudential company symbol in 1848 was based on the painting of Prudence by Sir Joshua Reynolds.
The current corporate logo, designed by Wolff Olins and launched in 1986, is of a much more stylized Prudence but remains faithful to the traditional symbolism.