Prudential and Vietbank establish bancassurance partnership

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HCMC, 28 Mar 2018 –Prudential Vietnam Assurance Private Ltd. (Prudential) and Vietnam Thuong Tin Commercial Joint Stock Bank (Vietbank) have established a bancassurance partnership to distribute Prudential’s life insurance products to Vietbank’s customers in Vietnam.

Under the partnership, Vietbank will distribute Prudential’s range of protection, savings and investment-linked solutions through its bank branches across the country. The partnership will focus on meeting the evolving needs of Vietnamese customers, including those around education, critical illness and wealth accumulation.

Through the cross-selling of products, Vietbank customers will not only be offered banking products and services such as deposits and loans, they can also seek advice on life insurance products and their benefits. Customers can apply for a policy, pay their premiums, as well submit their insurance claims at Vietbank branches. The holistic experience means Vietbank customers have easier acess to insurance solutions as well as professional consultancy from the experts.

As part of the partnership, Prudential and Vietbank will also work together to develop products and solutions integrated with both banking and insurance benefits, as well as develop platforms and distribution channels to reach more customers across the country. 

The  partnership is an important step in Vietbank’s ongoing efforts to diversify its services and provide its customers with greater access to life insurance protection. At the same time, it will solidify Prudential’s position as a major bancassurance player in Vietnam and reinforce its commitment to provide long-term financial protection to families across the country.

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