LIFE COMPANION – Prudential’s Official Blog

On 22 August 2018, Prudential Vietnam has launched its official blog called LIFE COMPANION at to public audiences.

LIFE COMPANION’s mission is to accompany and give supports to its users during their life milestones through useful and practical information around 4 categories:

  • COMPANION IN FINANCE – Help users to financially plan for their family and themselves
  • COMPANION IN PARENTHOOD – Update them with new parenting trends and methods
  • COMPANION IN HEALTH – Provide tips for better physical and mental health
  • COMPANION IN RELATIONSHIP – Share rules of thumb for relationship management

Especially, LIFE COMPANION is designed for personalization with:

  • Preferred topics: each user can pick 3 most favorite topics when they first visit the website, LIFE COMPANION will set the priority of these topics for that user.
  • The “flower”: any user can click on the flower icon to show their interest. The LIFE COMPANION will update the new preferences and set high priority of that topic to users

Besides the website, LIFE COMPANION will interact with its users via monthly newsletters to those who subscribes to receive newsletter.

Last but not least, LIFE COMPANION also brings quarterly offline events to its members. The events will target current most well-loved topics from the blog. At these events, participants will gain opportunity to share their life experiences regarding the topics, as well as receive advises from LIFE COMPANION experts.

We sincerely hope that you enjoy your LIFE COMPANION experience!


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